Reducing hospital associated infection : a role for social marketing

Purpose: Although hand hygiene is seen as the most important method to prevent the transmission of hospital associated infection in the UK, hand hygiene compliance rates appear to remain poor. This research aims to assess the degree to which social marketing methodology can be adopted by a particular organization to promote hand hygiene compliance. Design/Methodology/Approach: The research design is based on a conceptual framework developed from analysis of social marketing literature. Data collection involved taped interviews given by nursing staff working within a specific Hospital Directorate in Manchester, England. Supplementary data was obtained from archival records of the hand hygiene compliance rates. Findings: Findings highlighted gaps in the Directorate’s approach to the promotion of hand hygiene compared to what could be using social marketing methodology. Respondents highlighted how the Directorate failed to fully optimise resources required to endorse hand hygiene practice and this resulted in poorer compliance. Originality/Value: From the experiences and events documented, the study suggests how the emergent phenomena could be utilized by the Directorate to apply a social marketing approach which could positively influence hand hygiene compliance

Reply to Comments of Bassi, Ghirardi, and Tumulka on the Free Will Theorem

We show that the authors in the title have erred in claiming that our axiom FIN is false by conflating it with Bell locality. We also argue that the predictions of quantum mechanics, and in particular EPR, are fully Lorentz invariant, whereas the Free Will Theorem shows that theories with a mechanism of reduction, such as GRW, cannot be made fully invariant.Comment: We sharpen our theorem by replacing axiom FIN by a weaker axiom MIN to answer the above authors' objection

Seasonal Survival of Adult Female Mottled Ducks

The mottled duck (Anas fulgivula) is a non‐migratory duck dependent on coastal habitats to meet all of its life cycle requirements in the Western Gulf Coast (WGC) of Texas and Louisiana, USA. This population of mottled ducks has experienced a moderate decline during the past 2 decades. Adult survival has been identified as an important factor influencing population demography. Previous work based on band‐recovery data has provided only annual estimates of survival. We assessed seasonal patterns of female mottled duck survival from 2009 to 2012 using individuals marked with satellite platform transmitter terminals (PTTs). We used temperature and movement sensors within each PTT to indicate potential mortality events. We estimated cumulative weekly survival and ranked factors influential in patterns of mortality using known‐fate modeling in Program MARK. Models included 4 predictors: week; hunting and non‐hunting periods; biological periods defined as breeding, brooding, molt, and pairing; and mass at time of capture. Models containing hunt periods, during and outside the mottled duck season, comprised essentially 100% of model weights where both legal and illegal harvest had a negative influence on mottled duck survival. Survival rates were low during 2009–2011 (12–38% annual rate of survival), when compared with the long‐term banding average of 53% annual survival. During 2011, survival of female mottled ducks was the lowest annual rate (12%) ever documented and coincided with extreme drought. Management actions maximizing the availability of wetlands and associated upland habitats during hunting seasons and drought conditions may increase adult female mottled duck survival. © 2017 The Authors. Journal of Wildlife Management Published by Wiley Periodicals, Inc. on behalf of The Wildlife Society

The Strathclyde Brain Computer Interface (S-BCI) : the road to clinical translation

In this paper, we summarise the state of development of the Strathclyde Brain Computer Interface (S-BCI) and what has been so far achieved. We also briefly discuss our next steps for translation to spinal cord injured patients and the challenges we envisage in this process and how we plan to address some of them. Projections of the S-BCI project for the coming few years are also presented